"a new digital platform enabling your favorite independently owned bookstores to sell digital books, granting them a foothold in a marketplace long dominated by Amazon...100% of the profits generated by sales through those brick-and-mortar stores funnel directly back to them. Customers who don’t specify a store to support when purchasing e-books on Bookshop.org support indie shops anyway, since a third of the profit from those sales goes into a profit-sharing pool"
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