The decentralized social media movement chose the path of reboot with #bluesky. Roll out a new protocol capable of decentralization but not decentralized yet...so normies would know where to join, search could be simple and there wouldn't be different implementations leading to stuff not working perfectly.
But with more stuff being built on #ATproto, that honeymoon is ending. It's going to have the same problems that the fedi does.
We must accept complexity and educate instead.