Yay! Good luck on #hootsuite
From what I understand (not from BC), Jim Pattison owns brick&mortar retail businesses, which is easy for consumers to boycott.
Irina Novoselsky's Hootsuite, on the otherhand, is an international B2B software brand, and will likely take different strategies.
Who are Hootsuite's biggest clients?
Who are Hootsuite's best competitors?
Getting their clients to quit en masse seems like a good goal