Yay! Good luck on #hootsuite
From what I understand (not from BC), Jim Pattison owns brick&mortar retail businesses, which is easy for consumers to boycott.
Irina Novoselsky's Hootsuite, on the otherhand, is an international B2B software brand, and will likely take different strategies.
Who are Hootsuite's biggest clients?
Who are Hootsuite's best competitors?
Getting their clients to quit en masse seems like a good goal
RE: https://socialontario.ca/@smattymatty/115986035141747404
After digging into Hootsuite more... it's worse than I thought.
CEO Irina Novoselsky personally flew to Washington to pitch ICE. She told employees to stay quiet because speaking up "won't change the narrative."
OMERS Ventures - the pension fund for Ontario municipal workers, firefighters, paramedics, transit workers, and children's aid societies - is a Hootsuite investor.
Let them know how you feel about that: